The Best Activity Day Venues in Wales

Industry News 02/06/26

Luxury Meets Low and No: ARC Brings Premium Parity to Modern Events

2 June 26, UK: Arena Racecourse Company (ARC) is looking to redefine how drinks are delivered across business events, with a renewed focus on premium low and no alcohol options designed to sit alongside traditional offers at every level.The move reflects a shift in delegate expectations. Low and no is no longer a secondary consideration or a niche request. It is now a core part of how audiences experience conferences, awards ceremonies and live events, and organisers are responding accordingly.ARC’s updated approach integrates low and no drinks across its drink packages, ensuring that every guest, regardless of preference, has access to a considered and high-quality experience. This includes alcohol-free sparkling wines such as (example) French Bloom, Thomson & Scott Noughty and Copenhagen Sparkling Tea, and Freixenet 0.0%, premium gins, including refined serves from Seedlip, Pentire and Gordon’s 0%, and alcohol-free wines from producers such as Oddbird, Torres Natureo and Leitz Eins Zwei Zero.The shift is less about adding options and more about rebalancing the experience. Where once low and no sat outside premium packages, it is now being designed in from the outset, across all price points.This is particularly relevant in a market where delegates are increasingly moderating their alcohol intake, but still expect the same level of quality, presentation and attention to detail. For organisers, the absence of strong low and no options is becoming more visible and more consequential.Julie Coates Walker, Group Head of Sales, at ARC, said: “Expectations have changed. Delegates want choice, but they also want consistency in quality. Our approach is to ensure that every guest feels equally considered, whether they are drinking alcohol or not. That means offering low and no options that stand alongside our premium packages, not separate from them.”ARC’s position reflects a wider shift across the events sector, where inclusivity is increasingly measured through experience design as much as accessibility. As low and no becomes embedded in audience behaviour, organisers are being challenged to respond with the same level of intent. For ARC, this means that low and no is no longer an add-on. It is part of delivering a modern event.

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Industry News 01/06/26

London Hilton on Park Lane brings its ‘Glamour’ to Life with New Film Celebrating the Rhythm of Events

1 June 26, London, UK: To mark the appointment of James B. Clarke as the new General Manager of London Hilton on Park Lane, the hotel has unveiled a cinematic social film demonstrating its new vision for events, brought to life through music, performance, atmosphere, and glamour.Framed as a modern love letter to the hotel’s long-standing role at the centre of London’s awards and banqueting scene, the film draws on a distinctly swinging 60’s aesthetic. Shot in low light and rich in detail, it blends vintage glamour with contemporary energy: ball gowns, smoke-filled rooms, and spotlighted performances sit alongside a confident, modern edge.At its core is an original swing-inspired track, performed by a trio of vocalists whose presence carries the film across the full-scale of event capability available at the hotel. Clarinets, double bass, and live percussion build a layered sound, while the chorus “Elevated, iconic, yours already” anchors the narrative in the hotel’s identity.The setting is unmistakably Park Lane. A Bentley arrives. Doors open and the film moves through the different aspects of the hotel that bring events to life; ballrooms, corridors, behind-the-scenes moments, each frame reinforcing a sense of occasion that feels both timeless and current.The film extends this heritage into something more contemporary, showcasing a variety of musical genres, bringing a different rhythm and perspective, and reflecting how events at the hotel continue to evolve across formats and audiences.Commenting on the film, the newly appointed General Manager, James B. Clarke, said: “This hotel has always had a relationship with performance. There’s a history here of big nights, big moments, and a certain kind of glamour that people associate with Park Lane. It captures something real about how this place feels when it’s at its best.”The film reflects a broader shift in how London Hilton on Park Lane is presenting itself to the market. Rather than focusing on spaces alone, it captures how those spaces come alive, through people, personality, timing, and choreography that underpins delivery at scale.As a companion to the hotel’s recent repositioning, the film offers a more immediate expression of its direction: a venue that balances heritage with a clear sense of how modern events are created and experienced. For event organisers, it is less a showcase and morean opportunity to see how events at London Hilton on Park Lane are built, and how that sense of occasion is brought to life.

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Luxury Meets Low and No: ARC Brings Premium Parity to Modern Events

London Hilton on Park Lane brings its ‘Glamour’ to Life with New Film Celebrating the Rhythm of Events