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CHS Manchester Promises an ‘Unreasonable’ Visitor Experience
13th July 26, Manchester, UK: CHS Manchester will adopt a new approach to the visitor experience, when the show goes live on 30th September at the AO Arena, Manchester. Recognised for their human and personable personalities, this year the team at CHS are pushing from being of use to visitors to being of ‘unreasonable’ use to them.Inspired by the internationally acclaimed philosophy of Unreasonable Hospitality, the CHS team has fully embraced the ethos, from a team away day, to a trip to Nashville to see it brought to life through a live event. The ethos is built around creating memorable moments through thoughtful, unexpected acts of generosity that leave a lasting impression.Rather than focusing solely on what's on the exhibition floor, the show has been carefully curated around how visitors feel throughout their time in Manchester, from the moment they register to the conversations they have long after the event has finished.The approach is reflected throughout this year's programme. Kicking off the event, Manchester Calling, the official Welcome Reception, will invite delegates to experience the city itself, celebrating the venues, neighbourhoods, food, culture and people that make Manchester one of the UK's most vibrant event destinations. At the same time, a growing programme of fringe events, informal meet-ups and networking experiences will extend those conversations beyond the exhibition, creating opportunities to build relationships in a more relaxed and authentic way.While inside the event, visitors will discover an education programme featuring some of the industry's leading thinkers, alongside practical sessions exploring the latest AI solutions and technologies that are helping event professionals work smarter, save time and deliver more impactful events.CHS Manchester has also partnered with hotels across the city to provide exclusive accommodation for hosted buyers, and selected visitors, with the promise of a good night’s sleep ahead of a busy show. Participating properties include the Treehouse Manchester, Radisson Hotel Manchester City Centre, INNSiDE by Meliá, Moxy, Hotel Football Old Trafford, Hampton by Hilton, Hyatt House, Roomzzz Aparthotels, DakotaManchester, Hotel Indigo, The Medlock, a Radisson Blu Hotel, DoubleTree by Hilton Manchester Piccadilly and The Deansgate Hotel.For the CHS Manchester team, however, these features are simply expressions of a much bigger ambition. Emma King, Founder and CEO of CHS Manchester, explained,"I've always believed that people don't remember events because of the size of the exhibition or the number of exhibitors. They remember how those events made them feel.""When we saw Unreasonable Hospitality brought to life in Nashville, it immediately resonated because it put into words something we've been trying to build at CHS for years. It's about looking beyond good customer service and asking ourselves a different question: what's the unexpected thing we could do that makes someone's day genuinely better?""That might be introducing a first-time visitor to people they'll still know years later. It might be helping someone discover a brilliant part of Manchester they'd never have found on their own. It might simply be making sure they have a wonderful night's sleep, so they arrive inspired and ready for the day ahead."The visitor experience builds on CHS's growing reputation for delivering practical education, meaningful networking and industry-leading innovation, while recognising that the moments between the meetings are often the ones that delegates remember most.
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