Industry News
28/04/25
INVNT, the global brand storytelling agency, celebrates two years of ground-breaking growth, industry-defining projects, and impactful brand narratives. As a female-majority organisation, INVNT stands out in the industry for its leadership team, which is redefining how brands engage audiences worldwide. In the EMEA region, that vision comes to life under the leadership of Managing Director Claudia Stephenson, where innovation, inclusivity, and culture-led narrative creation drive impact across borders. INVNT collaborates with global brands like Samsung, Formula E, PepsiCo, and Hitachi Vantara to create work that shapes culture, sparks conversation, and builds a lasting legacy. Brand storytelling becomes a catalyst for global impact through these partnerships. The EMEA team has successfully delivered both local and global projects, including immersive experiential programs at NVIDIA’s GTC for Hitachi, CES 2025 for Hitachi Digital, and the MotoGP Motul Solidarity Grand Prix. Another standout example of their work is the Galaxy Unpacked Experience, featuring K-pop band BTS, which took over central London for three weeks, showcasing Samsung's latest innovations and engaging thousands of attendees. Building on its momentum, INVNT’s EMEA team has secured major new partnerships with brands such as Meta and ABB, as well as re-engaging with long-standing clients like Formula E and PepsiCo for upcoming high-profile projects. INVNT is gearing up to launch Formula E’s Fan Experience in Monaco this May, marking a bold new chapter in motorsport and fan engagement. With a growing roster of ambitious challenger brands, the team is set to bring bold, high-impact experiences to life. David Kolundzija, Head of Global Events at Hitachi Vantara, stated: “Collaborating with INVNT’s EMEA team has been nothing short of game-changing for our brand storytelling experiences. Their ability to fuse strategic thinking with bold, creative execution consistently elevates every project we collaborate on. INVNT isn't just an agency, they're an extension of our team, a true partner who understands our vision and brings it to life in ways that continue to inspire and deliver impact." INVNT operates with a bold mission: to put a brand on the moon, an ethos that fuels collaborations like the launch of Mad Dog Jones’ digital art collection aboard the International Space Station. This ambitious vision drives the agency to collaborate with brands locally and globally aiming to make a significant cultural impact and create history. "The future of brand storytelling lies not just in creativity, but in conscience, connection, and cultural relevance. At INVNT, we don’t just respond to the world - we shape it. Our growth reflects a belief that bold ideas, diverse leadership, and technology-led experiences can spark meaningful change. In a time when audiences crave authenticity and impact, we’re demonstrating that brands, guided by purpose and imagination, have the power to leave a legacy far beyond the moment." Claudia Stephenson, Managing Director EMEA at INVNT. Global Expansion and Unprecedented Growth Founded in the US in 2008 by CEO Kristina McCoobery and Chairman & Chief Growth Officer Scott Cullather, INVNT has expanded into APAC, EMEA, and South Asia. Over the years, the agency has become an integrated, international, and interdisciplinary powerhouse with 16 years of creative excellence. Today, INVNT operates with a global footprint, including 11 offices across seven countries. Since its incorporation in 2012, INVNT's EMEA office has been a key driver of the agency's exponential growth. From 2022 to 2025, the region has seen remarkable expansion, including a 525% increase in 2022, a 33% surge in 2024, and a projected 66% leap in 2025, more than doubling its impact in just three years. This momentum reflects bold investments in talent, leadership, and resources. Expanding Sector Expertise As INVNT continues its global momentum, the EMEA region is playing a pivotal role in driving the agency’s evolution across capabilities and sectors, deepening its foothold across technology, banking, pharmaceuticals, motorsports, consumer goods, and entertainment. While significantly investing in event management - enhancing logistics, operations, and production to deliver best-in-class physical and virtual experiences. Notable landmark work includes the aforementioned launch of Mad Dog Jones’ digital art collection demonstrating AI-driven initiatives for business consulting firms. Additionally, INVNT has worked with leading technology and manufacturing companies such as Xero and ABB. The agency has also produced flagship events, including Oracle CloudWorld, the inaugural Oracle Health Summit, and employee engagement initiatives for FMCG brands such as PepsiCo’s Pepsi Lipton.INVNT also partnered with Cheil Worldwide to deliver the globally streamed #PlayGalaxy Cup for Samsung, celebrating the Galaxy S24 Ultra’s Esports capabilities with over 1 million viewers, the most-watched stream of TwitchCon 2024. To support this continued growth, the agency has expanded its expertise across Experiences, Innovation, Digital, and Higher Education, With recent wins such as the previously mentioned Formula E’s Fan Experience, EMEA at INVNT is delivering culture-shaping narratives tailored to each industry’s unique voice, vision, and future. Empowering Female and Inclusive Leadership As INVNT expands, it does so with a leadership team that is redefining industry norms. Globally, women comprise 53% of INVNT’s team, with 50% of regional and division leads, 54% of the global Creative team, and 71% of the Innovation division. INVNT champions female leadership at every level, demonstrating a commitment to inclusivity across the organisation. Guided by Stephenson, a powerhouse in brand storytelling with over 25 years of experience delivering award-winning campaigns for global brands like SAP, Twitch, PepsiCo, and Audi, INVNT EMEA has seen explosive growth since 2020. A first-generation American who’s called London home since 2011, she excels at helping brands break into new markets with bold, results-driven impact. Stephenson states: "Our growth isn’t accidental - it’s a direct result of embracing the power of diverse minds, radical creativity, and purpose-driven leadership. At INVNT, both globally and here in EMEA, we don’t just talk about inclusivity - we operationalise it. When you empower people from all walks of life to lead, create, and challenge the status quo, you don’t just tell better stories - you shape culture. That’s the future of brand storytelling.” Impact Work With Stephenson at the helm, the agency has long supported initiatives that use creativity to drive real-world impact. A key example is INVNT's multi-year partnership with Brixton Finishing School, an organisation dedicated to diversifying the creative industries and providing access for underrepresented talent in the EMEA region. This partnership continues to grow, with INVNT proudly sponsoring The Drum’s Burns Night dinner for the fourth consecutive year in 2025, raising £13,000 in support of Brixton Finishing School’s mission. These collaborations highlight INVNT’s unwavering belief in the power of creativity, mentorship, and community to drive inclusivity and shape a better future. Visit their website: https://invntemea.com/
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