The Best Activity Day Venues in Sandbach

Industry News 17/06/26

Trackside to Turntables: Royal Windsor Racecourse expands hospitality offer as corporate events shift towards multi-layered, festival-style formats

Corporate summer events are increasingly being designed with multi-layered, festival-style formats, as organisers look for experience-led events with outdoor space, live entertainment and more relaxed areas that support networking, wellbeing and guest engagement.Royal Windsor Racecourse has responded to this shift with a new collaboration with UK Entertainment Group to develop a more entertainment-led approach across selected race days and hospitality offerings.The partnership will also introduce a new open-air event format at the venue, blending live music and entertainment into a festival-style setting alongside its existing race day hospitality programme.According to Arena Racing Company (ARC), which operates 16 racecourses across the UK, the move reflects a wider shift in how corporate events are being programmed, with venues increasingly chosen for their ability to support fluid, experience-led environments rather than fixed agendas. Planners are prioritising destinations where guests can move between hospitality areas, outdoor spaces and live entertainment, enhancing wellbeing and creating more self-directed and engaging event journeys.Racecourses are particularly well placed to support this model, offering scale, outdoor infrastructure and flexible spaces that naturally lend themselves to blended formats combining hospitality, sport and live programming.UK Entertainment Group, which produces large-scale live events including The Originals, Zim Fest, Dreamland and Gorgeous Getaway, will support Royal Windsor Racecourse in developing these audience-led concepts.At Royal Windsor Racecourse, the riverside setting already provides a distinctive backdrop for corporate events, with outdoor hospitality areas and boat arrival options for delegates. The expansion of entertainment-led programming reflects how venues are evolving to meet growing demand for more immersive and socially driven event formats.For ARC, the collaboration signals a wider strategy to evolve the racecourse experience for both existing audiences and new event demographics, while maintaining the venue’s heritage and hospitality foundations

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Industry News 16/06/26

Reintroducing Glamour to Events: London Hilton on Park Lane Enters a New Era Under General Manager James B. Clarke

16th June 26, London, UK: London Hilton on Park Lane is entering a new era, shaped by the new appointment of General Manager James B. Clarke and the continued evolution of its conference and banqueting offer following a major refurbishment completed in recent years. As part of a new vision, the hotel is looking to reintroduce ‘glamour’ into events through the combination of people power, new facilities, and a new ambition for events that come to the hotel. “An iconic address has always carried a certain expectation,” says James. “What is evolving now is how that promise is brought to life: through a more deliberate focus on people, spaces, and delivery, while drawing on the glamour of our heritage and location.”The transformation of the ballroom and surrounding spaces has already redefined what the hotel can deliver, with a focus on greater flexibility, improved flow, and the practical demands of modern production. Rather than fixed formats, the spaces now act as adaptable frameworks, designed to support everything from large-scale awards ceremonies to more intimate, design-led experiences. London Hilton on Park Lane is already known for creating the nights London talks about, but the shift has been in how those moments take shape. Events begin earlier, with a closer focus on the brief and the unspoken ambition behind it. Menu development is led through chef tastings that tune into both audience and intent, while spaces are treated as frameworks rather than fixed formats. The process is increasingly collaborative, with a team focused on finding the ‘yes’ where it matters most. James brings with him experience across leading UK properties, including the Park Plaza Westminster Bridge, Hilton London Bankside, and JW Marriott Grosvenor House London, amongst others. He has built his reputation on aligning operational precision with a strong, engaged team culture. He is also a career hotelier and a massive contributor to industry progression, currently Chairman of The Master Innholders, and a Fellow of the Institute of Hospitality. James is also Vice Chair of Back to the Floor 2026, an event held to fundraise for Hospitality Action, which raised £400,000 this year. Since joining London Hilton Park Lane, his focus has been on people and culture — creating an environment where teams feel inspired to deliver exceptional experiences. Passionate about hospitality and the connections events create, he believes the best results come from engaged teams, strong relationships and making every client feel genuinely looked after. That approach is most visible at scale. The precision required to deliver large-format dining, where hundreds of plates land together seamlessly, sits alongside the ability to create more intimate experiences that feel considered and elevated. It is this balance between ambition and delivery that defines the hotel’s proposition today. “We’re built for big moments,” James added. “But the real focus is consistency. Whether it’s a thousand guests or a smaller, more detailed experience, the expectation is the same. One team, one rhythm, and a level of delivery that makes it effortless for the client and unforgettable for their audience.” For event organisers, the result is a venue that combines scale with flexibility, and heritage with a more contemporary, responsive way of working. The address still brings the promise, but it is the people who bring it alive.

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Trackside to Turntables: Royal Windsor Racecourse expands hospitality offer as corporate events shift towards multi-layered, festival-style formats

Reintroducing Glamour to Events: London Hilton on Park Lane Enters a New Era Under General Manager James B. Clarke