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Wales’ Strengths in the Creative Industries Showcased through Conference Ambassadors
07/10/24 Wales’ Strengths in the Creative Industries Showcased through Conference Ambassadors

Meet In Wales has announced the next evolution of its Sector Strategy campaigns, this time focusing on the destination’s creative industries. The digital content campaign which showcases feedback from the producers, directors, production designers and actors behind HBO’s global TV sensation Game of Thrones’, prequel House of the Dragon, highlights the destination's strengths for business events. It also narrates the journey of conference ambassadors within the creative industries, covering areas such as advertising, media, broadcast production, esports, and gaming.

Supported by Creative Wales, HBO, the network behind the series has now released the much- anticipated second season of House of the Dragon, using North Wales as a key location and underlining the destination’s natural landscapes, its affinity with storytelling, and its strong links to the wider international creative and media industries.

Meet In Wales is capitalising on Creative Wales’ support for the production through its Sector Strategy, showcasing the destination’s national ambassador program, one of few countrywide initiatives of its type, and the significance of conference ambassadors in the creative sector. Equally, the destination is using the campaign to highlight the unique settings and landscapes that business event organisers can make the most of while in Wales.

The initiative also follows on from Meet In Wales recent focus on the esports and gaming industries, and once again shows Wales as not only a highly-connected destination, but one with an increasingly global reach, on the biggest stage. Maintaining a positive relationship with HBO cast members has been a rewarding experience and cast members including Eve Best (Princess Rhaenys Targaryen), Emma D’Arcy (Queen Rhaenyra Targaryen), Freddie Fox (Gwayne Hightower), and local favourite Rhys Ifans (Ser Otto Hightower), have all shared their thoughts on working in Wales and the strengths of the destination.

In addition to boosting the local economy with over 250 local people employed to work as crew members, the campaign also hears from Executive Producers, Directors, Production Designers, and Screenwriters including, Loni Peristere (Executive Producer / Director), Alan Taylor (Executive Producer / Director), Geeta Vasant Patel (Co-Executive Producer / Director), Jim Clay (Production Designer), and Ryan Condal (Executive Producer / Showrunner / Writer), all of whom bring to life how the natural landscapes of Wales contributed to the final production of the show.

Speaking at the time of production, Kevin de la Noy, Executive producer, said: “It was great to be shooting in Wales with its stunning scenery and landscapes that bring to life our Westeros. I had no hesitation in taking House of the Dragon there, as we knew the support from Government and the local populous would help us achieve remarkable footage, and we were blessed with the most glorious weather too. Thank you, Wales!”

Wales’ core sectors strategy consists of; Renewables, Life Sciences, FinTech, Creative, Cyber Security & Compound Semi-Conductors, Food & Drink, High Value Manufacturing, and Tourism.

  • 26/09/24 CHS Bring Bundles of Event Options to Birmingham

    CHS Birmingham has announced a new raft of exhibiting companies that will add even more to its visitor’s experience when the show opens its doors at the ICC Birmingham, 29th October 24.

    The exhibition will once again provide a mix of domestic and international venues, destinations, unique venues, and support services that will allow event planners to build their events during one day at the show. As well as continuing support from the event’s founding and strategic brand partners, ICC Birmingham and the Birmingham & West Midlands Convention Bureau respectively, the CHS Birmingham is also delighted to be welcoming Visit Scotland, Manchester Convention Bureau, Meet Bath & Bristol, Meet Devon South West England, and Meet Blackpool.

    As well as the stellar domestic options, visitors will also be able to meet international representatives from VisitMalta Incentives & Meetings, Minor Hotels/Hosmark Hotels, and Maritim Hotels Germany. Adding to the luxury, high premium end of the market, CHS Birmingham will also welcome Shangri-la The Shard London, Iconic Luxury Hotels and The Langham London.

    London is well represented with exhibitors including the Royal Garden Hotel London, the Barbican, Clermont Hotel Group, Imperial London Hotels and The Mermaid London. Equally, across the UK, there are further hotel options including The Alexander Hotel Collection, Elite Hotels, Tudor Hotels Collection, Countrywide Hotels, BWH Hotels Great Britain, The Belfry and Hyatt Hotels, also represented at the show.

    These will all be supplemented by a series of partnerships within the exhibition that will see production specialists, venues, and event support partners available to organisers, including, Reftech, Lighthouse Events, UTAC Millbrook, Avanti West Coast, Eventologists, Leopold Marketing, and Concept Furniture.

    “We’re so proud of our exhibitors, not just of their quality but their approach to the show this year,” comments Lou Hindley, Commercial Director, CHS Birmingham. “They’re there to do business, offering interesting solutions for our buyer’s events and providing up to date and relevant information that means every meeting will have the maximum value for both buyer and exhibitor. It’s going to be an enterprising show.”

    CHS Birmingham will also welcome a series of specialist brands this year, including stands from ODEON, ASM Global, Showcase Cinemas, Academic Venue Solutions, UTAC Millbrook, TOCA Social, Clays, BOOM BATTLE BAR and Escape Hunt.

    Earlier this month the show announced IET Birmingham: Austin Court as the show’s Welcome Reception Partner, a major part of the CHS Birmingham experience as Hosted Buyers and Exhibitors begin to network and build business relationships the evening before the event.

  • 24/09/24 RED BULL TECHNOLOGY GROUP UNVEILS NEW MK-7 INVESTMENT

    Red Bull Technology Group is set to unveil the latest in a string of investments in MK-7, its Milton Keynes conference and event facilities. The new state-of-the-art 46.25 metre LED screen can be found in MK’7’s main auditorium and provides the perfect backdrop to its fleet of F1 cars, which frame the space and date back to 2005.

    To complement the 1,004 m² event space, which regularly hosts dynamic events, it was time to upgrade the static banners that stood alongside previous Oracle Red Bull Racing cars. As a longstanding team supplier of Oracle Red Bull Racing, PPDS specified a custom-built U-shaped dvLED video wall featuring Philips 7000 series dvLED screens, perfectly tailored for MK-7.

    The screen is believed to be the biggest indoor dvLED wall in Europe and offers organisers a new medium through which they can brand the space and share content.

    The complex installation was completed in just four weeks—an ambitious timeline that was scheduled in line with the venue's busy event diary. Using a combination of standard Vogel’s video wall components, custom-made parts, and pre-installation training, integrator Ruitech, supported by Vogel’s on-site engineering team, delivered the project on time and to the highest standard.

    The installation consists of 517 Philips Public LED 7000 Series cabinets and 2,035 tiles, achieving a stunning total resolution of 19,240 x 1,144 for an unmatched viewing experience.

    The immersive MK-7 venue invites visitors to explore the rich history of Oracle Red Bull Racing memorabilia, and the team’s championship-winning cars. With the installation of this state-of-the-art video wall, the space now offers an unparalleled visual experience.

    The Team’s Director of Events and Hospitality, Nick Kenton, commented: “This latest investment in our facilities provides guests with even more opportunities to be creative with their event content. We are continuing evolving our offering and want clients to make the space their own while also embracing the rich and exciting heritage of Red Bull Racing. The new large scale immersive screen is just part of our ongoing plans to enhance our guest experience and provide a premium setting for live events.”

    Across the site, Red Bull Technology Group is able to cater for a variety of conferences and events. Named in tribute to its Buckinghamshire home, MK-7 offers a unique setting for brand activations, receptions, dinners, conferences and intimate meetings, and the ongoing upgrades signal the Team’s increasing commitment to the conference and events sector.

  • 24/09/24 European Congresses Flourish in Glasgow

    Glasgow and the Scottish Event Campus (SEC) are reporting the continued increase in delegate numbers across major European conferences. This growth is underlined by the recent success of the European Society for Radiotherapy and Oncology (ESTRO), which attracted over 7,000 participants. The delegation is the largest ESTRO congress held to date and underlines a growing trend of major congresses expanding in the city.

    ESTRO followed the staging of the 50th Annual Meeting of the EBMT (European Society for Blood and Marrow Transplantation), which attracted a further 4,700 in-person registered participants, and the European Conference on Cystic Fibrosis, which also saw 2,200 researchers, scientists, and medical professionals meet at the SEC.

    The SEC and Glasgow will be welcoming the annual conferences of EAACI (European Association of Allergy & Clinical Immunology), which will take place June 2025, and ERA (European Renal Association), in June 2026, with the conferences expected to attract over 8,000 and 9,000 delegates to the city respectively.

    The news follows the announcement earlier this year, that the AC Forum will be holding its Annual Meeting in January 2025. To date, over 50% of AC Forum members have hosted or are hosting their meeting at the SEC, again underlining the city’s natural affinity with members of the organisation and its ability to work with European congress organisers.

    “There has been tremendous leadership from our ambassadors and the scientific community within Glasgow to attract and grow these exceptional meetings,” commented Kathleen Warden, Director of Conference Sales, SEC. “We are delighted that events prosper in our city”.

    “Glasgow Convention Bureau is delighted to partner with the SEC to support these prestigious European Association meetings to deliver successful and memorable events in our city. We look forward to welcoming the AC Forum Annual Meeting delegates to kick off next year,” commented Aileen Crawford, Head of Tourism and Conventions, Glasgow Convention Bureau. ”We are incredibly proud of our ‘Team Glasgow’ approach, where hosting events such as these are recognised as incredibly significant and important to the city’s conference community.”