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Allianz pledges long-term commitment to rugby through a multi-year partnership with the Rugby Football Union
14/10/24 Allianz pledges long-term commitment to rugby through a multi-year partnership with the Rugby Football Union

One of the world’s leading insurers, Allianz, and the Rugby Football Union (RFU) have announced the next step in their partnership, as Allianz extends its support for rugby by making a significant, long-term investment in the game.

The partnership will be transformative, not only to the elite men’s and women’s teams but also aims to have a positive impact on community clubs around the country. It will see Allianz and the RFU offer significant support to the grassroots game through financial investment that aims to secure future investment into the community game.

As part of this agreement, the home of England Rugby, Twickenham, will become ‘Allianz Stadium’ from September 2024. The iconic 82,000-seater stadium hosts England internationals, high profile domestic rugby matches, community rugby events and others, as well as major conferences and exhibitions, whilst also staging world-leading concerts in recent years including The Rolling Stones, Rihanna and U2.

The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo and the recently reopened state-of-the-art multi-purpose venue in Sydney.

In addition to being a key partner of the RFU’s community engagement programme, Allianz will also launch a new Allianz Future Fund that will enable community rugby clubs to apply for funding.

Colm Holmes, CEO of Allianz UK, says: “We are delighted to partner with the RFU to further invest in grassroots clubs, our national teams, and in the home of England Rugby. We see a strong match between the values and ambitions of Allianz and those of the RFU.

“With each of the eight stadia we now support around the world, we seek to create the best experience for fans, players, and local communities. Allianz Stadium is no different. We embrace our responsibility in carrying forward its extraordinary history as a stadium full of inspirational memories, team spirit, inclusion, and heart. We look forward to supporting the RFU in delivering more incredible experiences for rugby fans at Allianz Stadium, as well as further opening this iconic venue to many others.”

RFU CEO, Bill Sweeney, says: “We’re really pleased to be expanding our partnership with Allianz, enabling further investment into the community and professional game. This is an opportunity to celebrate our stadium’s proud legacy while developing it for the future. This partnership will support us in moving the game in a direction which serves all rugby, from minis to the elites, from club coaches to our national coaches and everything in between.

“Over the coming years the RFU and Allianz will work together to enhance visitor experiences and provide fans and local community with the best possible match day and event experiences.

“As we head towards hosting the Women’s Rugby World Cup in 2025 it is entirely fitting that the first game to be played at the newly named Allianz Stadium will be the Red Roses versus New Zealand on 14 September.”

  • 09/10/24 CHS Birmingham Addresses ‘How to be an Event Organiser’

    CHS Birmingham has announced the final speakers for its much-lauded educational programme this year. With the show expecting many new visitors to the ICC Birmingham, 29th October, the backdrop of discussions will be about how the role of event planners has changed, and how the industry can continue to adapt.

    As well as keynote sessions from Event Psychologist, Kelly McCormack, on how to both enter the minds of your event’s delegates, and support your own when organising events, the show will also delve into the world of production to demonstrate how a little theatre can add a huge spark to your content.

    Carrying on the theme, this year’s educational programme will see talks and discussion focused on the changing demands of event planning, and the support needed to organise modern events. Sam Murray, whose CV includes supporting some of the most recognisable ‘A-listers’ in the world on film and TV productions, will talk about consent, creating safe places, and protecting the wellbeing of event planners, and their delegates.

    The conversation will continue throughout the day, with a special slot on event and team cultures, with Emma King, CEO & Founder, CHS Birmingham, and Cat Kevern, Director, Electric Cat Productions.

    PA’s, EA’s and Office Managers, will also have access to a second stage of education through the show’s PA Lounge, offering specialist curated content for those who have event organising as part of a very long to do list.

    “We’re acutely aware of the pressure on event organisers at the moment, and the changing skills they need to learn to be effective in their roles,” comments Lou Hindley, Commercial Director, CHS Birmingham. “Our education is always designed to create a safe space to discuss these challenges, but at the same time we’ll have an energised show where buyers can get business done, quickly and effectively.”

    CHS Birmingham opens its doors at 9am, 29th October at ICC Birmingham, with the Welcome Reception taking place on the Monday evening at IET Birmingham: Austin Court.

  • 09/10/24 Hilton Cambridge City Centre Awarded Hospitality Business of the Year and Green Award

    Hilton Cambridge City Centre was recognised with the Hospitality Business of the Year Award and the Green Award Highly Commended at the inaugural Cambridge Independent Business Awards 2024 hosted at the prestigious King’s College Great Hall. These awards salute those in the hospitality sector who consistently elevate guest experience and celebrate organisations which have sustainability at its heart, correspondingly.

    "We are truly delighted and honoured to be awarded 'Hospitality Business of the Year' and ‘Green Award Highly Commended’ by the Cambridge Independent Business Awards,” said Richard Finn, general manager, Hilton Cambridge City Centre. “These accolades recognise our dedication to sustainability, community engagement, and operational excellence”

    During the past year, Hilton Cambridge City Centre has undertaken numerous initiatives to reduce their environmental footprint and have actively supported local charities such as Spectrum, Wintercomfort Help the Homeless Cambridge, and Papworth Trust through fundraising, donations, and volunteer assistance. This have been sustained through initiatives which support Hilton’s Travel with Purpose ESG strategy such as the 'Conserve to Preserve' programme and the installation of the H2Ousewater self-bottling system, the team is dedicated to environmental responsibility and providing exceptional guest experiences.

    “Our strong partnerships with local charities, our dedication to reducing environmental impact, and our focus on supporting the professional growth of our team are all sources of great pride for us. These initiatives have positively impacted both our organisation and the community we serve,” added Richard.

    “Moreover, their commitment to service excellence is evident in the feedback received from our guests. We start every morning by reviewing guest feedback with our management team to identify areas for improvement and ensure continuous enhancement of our service delivery,” said Richard.

    Hilton Cambridge City Centre provides a complement of services and brand amenities, including 198 guest rooms, six meeting & events rooms up to 220 guests, restaurant & lounge bar, 24-hour room service, executive lounge, concierge and fitness centre. Each guest room includes modern conveniences including contactless check-in via Digital Key.

    To find out mote, visit Hilton Cambridge City Centre or call +44 (0) 1223 464491.

    Hilton Cambridge City Centre is part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.

  • 07/10/24 Wales’ Strengths in the Creative Industries Showcased through Conference Ambassadors

    Meet In Wales has announced the next evolution of its Sector Strategy campaigns, this time focusing on the destination’s creative industries. The digital content campaign which showcases feedback from the producers, directors, production designers and actors behind HBO’s global TV sensation Game of Thrones’, prequel House of the Dragon, highlights the destination's strengths for business events. It also narrates the journey of conference ambassadors within the creative industries, covering areas such as advertising, media, broadcast production, esports, and gaming.

    Supported by Creative Wales, HBO, the network behind the series has now released the much- anticipated second season of House of the Dragon, using North Wales as a key location and underlining the destination’s natural landscapes, its affinity with storytelling, and its strong links to the wider international creative and media industries.

    Meet In Wales is capitalising on Creative Wales’ support for the production through its Sector Strategy, showcasing the destination’s national ambassador program, one of few countrywide initiatives of its type, and the significance of conference ambassadors in the creative sector. Equally, the destination is using the campaign to highlight the unique settings and landscapes that business event organisers can make the most of while in Wales.

    The initiative also follows on from Meet In Wales recent focus on the esports and gaming industries, and once again shows Wales as not only a highly-connected destination, but one with an increasingly global reach, on the biggest stage. Maintaining a positive relationship with HBO cast members has been a rewarding experience and cast members including Eve Best (Princess Rhaenys Targaryen), Emma D’Arcy (Queen Rhaenyra Targaryen), Freddie Fox (Gwayne Hightower), and local favourite Rhys Ifans (Ser Otto Hightower), have all shared their thoughts on working in Wales and the strengths of the destination.

    In addition to boosting the local economy with over 250 local people employed to work as crew members, the campaign also hears from Executive Producers, Directors, Production Designers, and Screenwriters including, Loni Peristere (Executive Producer / Director), Alan Taylor (Executive Producer / Director), Geeta Vasant Patel (Co-Executive Producer / Director), Jim Clay (Production Designer), and Ryan Condal (Executive Producer / Showrunner / Writer), all of whom bring to life how the natural landscapes of Wales contributed to the final production of the show.

    Speaking at the time of production, Kevin de la Noy, Executive producer, said: “It was great to be shooting in Wales with its stunning scenery and landscapes that bring to life our Westeros. I had no hesitation in taking House of the Dragon there, as we knew the support from Government and the local populous would help us achieve remarkable footage, and we were blessed with the most glorious weather too. Thank you, Wales!”

    Wales’ core sectors strategy consists of; Renewables, Life Sciences, FinTech, Creative, Cyber Security & Compound Semi-Conductors, Food & Drink, High Value Manufacturing, and Tourism.