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The Academy, London

21 Gower St, Fitzrovia, London, WC1E 6HG
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Situated in the heart of Bloomsbury in London's West End, The Academy comprises a collection of five Georgian townhouses combined into one charming luxury hotel. Following a multi-million-pound interior refurbishment by YTL Hotels, The Academy is now a proud member of the prestigious Small Luxury Hotels of the World collection.

The comprehensive refurbishment was overseen by renowned New York-based designer Alexandra Champalimaud, who has created an engaging blend of modern and vintage with a nod to the lives and loves of the Bloomsbury Set who lived and worked in the area in the early 20th Century.

This rejuvenated 50 bedroom/suite boutique hotel in Bloomsbury juxtaposes timeless glamour and traditional features with a modern, comfortable city style to create a contemporary take on townhouse living.


While you start the day right with a scrumptious breakfast in a stylish setting, you may choose to while away an indulgent afternoon or evening in charming historic garden surrounds, or unwind with a glass of wine in the classic yet contemporary cocktail bar in Bloomsbury.


At The Academy, we provide creative spaces for intellectual and creative productivity. Informal, flexible and urban townhouse centric where lounge spaces are geared for small gatherings and social networking.


Our beautifully-appointed guest rooms and suites have been created by the New York-based, award-winning Champalimaud Design, with a contemporary take on Townhouse living.

Each element of our Bloomsbury accommodation comes together to tell the story of the hotel.

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The Academy, London

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