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18/03/25
RED BULL TECHNOLOGY GROUP PREDICTS CONTINUED FOCUS ON LUXURY MARKET
18th Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities.
Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25 metre LED screen in their main auditorium, MK-7. The screen, supplied by PPDS, is one of the biggest indoor dvLED wall in Europe and provides the perfect backdrop to its fleet of F1 cars.
The Team’s Group Guest Experience Director, Nick Kenton, commented: “We continue to see huge interest from brands wishing to incorporate the fast-paced, innovative world of F1 into their events. We partner with suppliers who support our vision to offer the brands the absolute best setting for their business events and we are excited to continue building on this in 2025.”
Among the venue team’s partners is catering company, Baxter Storey, who this year celebrated its 20th birthday and in 2023 was recognised as the first-ever business and industry sector caterer to achieve ‘World Class’ status by Hospitality Assured.
Across the site, Red Bull Technology Group can cater for a variety of conferences and events. Named in tribute to its Buckinghamshire home, MK-7 offers a unique setting for brand activations, receptions, dinners, conferences and intimate meetings, and the ongoing upgrades signal the Team’s increasing commitment to the conference and events sector.
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17/03/25
Doncaster’s Growth Surge: A Thriving Hub for Innovation, AI, and Events
Doncaster is undergoing an exciting transformation, emerging as a powerhouse for business growth, technological innovation, and world-class events. With major investments revitalising the city, Doncaster is becoming a destination of choice for forward-thinking enterprises, including artificial intelligence (AI) companies seeking a dynamic and well-connected base on track to become one of the UK Government’s AI Growth Zones.
As part of this rejuvenation, Doncaster Racecourse, part of the YourVenue portfolio of 16 UK-wide racecourse venues belonging to Arena Racing Company (ARC), continues to play a pivotal role in the city’s evolution. More than just a premier horse racing venue, it has become a key hub for business events, conferences, and networking opportunities, supporting the city’s trajectory as a centre for progress and enterprise.
“Doncaster is on the rise, attracting investment, talent, and cutting-edge industries, including AI,” said Angela Colley-Francis, National Account Manager at Arena Racing Company. “The Racecourse has long been a flagship venue, and as the city evolves, we are excited to provide a space that brings together business leaders, innovators, and event professionals to shape the future.”
Doncaster’s commitment to progress is evident in ongoing developments, such as the reopening of Doncaster Sheffield Airport in 2026, which will boost the region's logistics, connectivity and economic growth. More than half a billion (£500 million) will also be invested into capital projects by 2028, focusing on key areas such as Doncaster Station Gateway.
This spring and summer, Doncaster Racecourse is set to host a lineup of exciting business and leisure events that highlight the city's vibrancy and transformation, welcoming industries that will define the future. The Hilton Garden Inn, located on-site, offers premium accommodation, while The Lodge provides dedicated crew housing – an invaluable asset for large-scale productions.
Launching in April, the Step Into Summer Day Delegate Rate and bespoke summer party packages provide event planners with unique ways to integrate well-being and outdoor activities into their meetings.
“As the city continues to flourish, we are committed to providing an exceptional venue that reflects the ambition and energy of Doncaster,” added Julie Coates-Walker, Group Head of Sales for ARC. “We look forward to being a part of this exciting new chapter.”
For more information on events at Doncaster Racecourse, please contact the Doncaster events team on 01302 304200 or email [email protected]
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17/03/25
CHS Partners with beam to Welcome Industry Newcomers at CHS Leeds
CHS Group has partnered with beam, the association representing the business events, accommodation, and meetings industry, to ensure first-time visitors and industry newcomers feel welcomed and supported at CHS Leeds.
As part of the initiative, the beam Buddy Station will be positioned next to the registration desk at the Royal Armouries, the host venue for CHS Leeds. Members of the beam board will be on hand to offer guidance, introduce visitors to key exhibitors, answer questions, and help industry newcomers confidently navigate the event.
Joe Evans, beam Membership Director, who will be part of the beam Buddy Station, said: “Regardless of how long we’ve been in the industry, we all remember the nerves of attending our first big event. The business events community is incredibly welcoming, but it helps to have a friendly face to guide you. We’re delighted to partner with CHS Group on this initiative to ensure that industry newcomers feel at home and get the most from their experience at CHS Leeds.”
Clair Whitecross, Sales Director, CHS Leeds, added: “CHS Leeds is set to be bigger, better, and more engaging than ever. As the event grows, we’re welcoming more first-time attendees, and we want them to feel empowered to make valuable connections and take full advantage of the opportunities available.
“Overcoming imposter syndrome, shyness, or the challenge of not knowing where to start can make all the difference. With beam’s support, we’re excited to provide a warm welcome and a helpful hand to those new to our industry.”
For more information on CHS Leeds, please register here.
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06/03/25
American Express Stadium - The Terrace to Open in April
The Terrace, the new fan experience at the American Express Stadium will officially open on Tuesday 1 April for the club’s Premier League match v Aston Villa.
On a matchday it will be known as the Heineken Fan Zone at The Terrace – a brand-new digital sports bar experience that will be open for longer hours pre and post-match for supporters coming to the game.
Acting as an indoor/outdoor space for up to 3000 people makes it the biggest in the Premier League.
Heineken are extending their partnership as naming-rights holders of the matchday fan zone and working with the club to create a world-class fan experience pre and post-match.
Richard Campbell, Trading Director at Heineken UK said: “We’re delighted to be expanding our sponsorship of Brighton & Hove Albion FC by partnering together to create the new Heineken Fan Zone. Just like the team at the American Express Stadium we are always looking at how we can elevate the fan experience, and The Terrace will be the perfect place to do just that. We’re looking forward to seeing supporters old and new enjoying our beers and ciders whilst celebrating an Albion matchday.”
The opening of The Terrace, a multi-million-pound development, will complete the first phase of £40m worth of investment in a range of improvements across the site, aimed at improving the matchday experience for Albion supporters.
What to expect on a matchday:
American Express Clubhouse
On the mezzanine level of the Heineken Fan Zone will be the American Express Clubhouse, available to all American Express® Cardmembers along with up to three guests for each matchday (on a first-come, first-served basis) for fans wanting to immerse themselves in the matchday atmosphere.
After the match, the Heineken Fan Zone and the American Express Clubhouse area will remain open for fans to socialise, watch the late kick-off or enjoy entertainment on the stage.
Commenting on The Terrace, Aaron Burke, VP of Global Brand Sponsorships at American Express said: “We couldn’t be more excited to partner on The Terrace at the American Express Stadium™ and to extend our longstanding relationship with Brighton & Hove Albion FC.
“We love nothing more than granting special access and creating unforgettable moments for our Cardmembers and for Albion fans. So, we are thrilled to be launching the American Express Clubhouse - a dedicated, elevated space for Amex® Cardmembers and their guests before and after every match on the upper level of the Heineken Fan Zone – to ensure that the matchday experience will be even better.”
