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RED BULL TECHNOLOGY GROUP PREDICTS CONTINUED FOCUS ON LUXURY MARKET
18th Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25 metre LED screen in their main auditorium, MK-7. The screen, supplied by PPDS, is one of the biggest indoor dvLED wall in Europe and provides the perfect backdrop to its fleet of F1 cars. The Team’s Group Guest Experience Director, Nick Kenton, commented: “We continue to see huge interest from brands wishing to incorporate the fast-paced, innovative world of F1 into their events. We partner with suppliers who support our vision to offer the brands the absolute best setting for their business events and we are excited to continue building on this in 2025.” Among the venue team’s partners is catering company, Baxter Storey, who this year celebrated its 20th birthday and in 2023 was recognised as the first-ever business and industry sector caterer to achieve ‘World Class’ status by Hospitality Assured. Across the site, Red Bull Technology Group can cater for a variety of conferences and events. Named in tribute to its Buckinghamshire home, MK-7 offers a unique setting for brand activations, receptions, dinners, conferences and intimate meetings, and the ongoing upgrades signal the Team’s increasing commitment to the conference and events sector.
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