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The 2025 corporate Christmas events season is set to be bigger, bolder, and more meaningful than ever, according to newly released research from The PS Events Group. The findings, spearheaded by Founder, CEO, and Creative Director Lucy Nicholls, highlight a shift towards immersive, value-driven, and high-production experiences that prioritise family-friendliness and align with the modern workforce’s evolving expectations.

“The way companies celebrate Christmas is evolving dramatically,” says Nicholls. “We are seeing a significant shift towards events that not only entertain but also create meaningful, lasting connections between employees, their families, and the companies they work for. Our research highlights four key trends shaping corporate Christmas parties and events in 2025.”

Trend 1: Events Are Getting Longer & More Holistic

Events are now being extended into multi-day gatherings that offer a blend of work-life balance, engagement, and celebration. Increasingly, briefs ask for three-day experiences, often with wellness and lifestyle workshops, family-friendly activities, and fun evening celebrations.

“Modern professionals value space and time over jam-packed schedules,” says Nicholls. “A well-paced, holistic approach fosters comfort, and deeper engagement, and allows companies to deliver their messages more effectively. It’s about taking employees out of their everyday environment and immersing them in refreshing and rewarding experiences.”

Trend 2: Meaningful, Value-Driven Experiences Over Traditional Gifts

Rather than focusing on standard party formats and generic gifts, businesses are curating experiences that align with their core values. This includes personalised interactive experiences, storytelling-driven events, and CSR-led initiatives that give back to the community.

“Employees want experiences that resonate beyond the event itself,” Nicholls explains. “Personalisation, creativity, and purpose-driven celebrations are becoming the new standard, reinforcing long-term loyalty and deeper emotional connections with their companies.”

Trend 3: High-Production, Transformative Event Experiences

Investment in high-quality event production is on the rise, as businesses prioritise impactful, immersive experiences. Elements such as dynamic lighting, projection mapping, interactive displays, and top-tier speakers or performers are becoming essential components in crafting unforgettable celebrations.

“High production doesn’t have to mean high cost,” says Nicholls. “It’s about innovation and fresh execution. Companies are increasingly seeing the value of well-produced events in terms of employee engagement, loyalty, and brand perception.”

Trend 4: Focus on Families & Children

A growing number of companies are incorporating family-friendly elements into their Christmas celebrations, recognising that the festive season is an opportunity to strengthen both professional and personal bonds.

“For a global car brand last Christmas, we created a magical Christmas village experience featuring immersive theatre, workshops with Mrs Claus, and a visit from Santa himself,” Nicholls shares. “By including families, companies create more inclusive and memorable events that foster a sense of belonging and appreciation.”

Final thoughts

With planning for 2025 Christmas events already underway, businesses that embrace these key trends – longer event durations, personalised value-driven experiences, high-production execution, and family-friendly celebrations – will create celebrations that truly resonate with employees.

Nicholls concludes: “Christmas events aren’t just about festivity; they’re about crafting experiences that employees will remember, appreciate, and carry forward into the new year.”

A bold new venture, allpointsAI, has officially launched. Built by agency leaders, for agency leaders, to demystify the noise, confusion, and hype surrounding AI, and deliver real-world, strategic, and measurable AI-powered solutions for creative businesses and agencies.

As a visionary voice and technology leader in the creative industry, and former Group CTO of Imagination, Anton Christodoulou joins forces with commercial growth consultant and industry leader Max Fellows to launch allpointsAI - the first purpose-built AI-powered solution designed to give businesses in the experience and creative industries a lasting competitive edge.

Focused on building tools that scale agency effectiveness without losing the human edge, from minimising bespoke pitching costs and reducing your pitch times by up to 80%, to redefining the process and success of your lead generation and talent acquisition, allpointsAI is positioning itself as a trusted strategic partner, not just a tech vendor.

In an era when AI is being simultaneously overhyped and underutilised, allpointsAI brings a much-needed clarity and strategic lens to its application. Born from a growing frustration among creative leaders: the repeated investment, inefficiencies, and spiralling costs in the pitching process, and the lack of practical AI solutions that actually understand and address the nuance and complexity of creative industries.

“We’ve reached a point where AI is either being blindly adopted, or completely ignored. allpointsAI sits firmly in the middle, cutting through the noise and ‘Frenzy’, focusing on what really matters: measurable outcomes,” said Max Fellows, “This isn’t about chasing shiny tools. It’s about building meaningful, tangible solutions that creative businesses can own, trust, and scale with clear, quantifiable costs and savings.”

“AI is here to enhance us, not replace us. When aligned with real-world business challenges, it can cut through the noise, eliminate repetition, and deliver a powerful strategic lift, helping creative leaders reclaim time, unlock talent, and protect margin,” added Anton Christodoulou, “We founded allpointsAI to bring deep industry insight and technical rigor to creative businesses, so they can move faster, and work smarter.”

For those feeling overwhelmed by the pace of AI, or simply unsure where to start, allpointsAI offers the clarity, capability, and confidence to move forward. Starting with our three stage Sprint, Analyse, and Deploy process, designed to build tailored AI solutions that can include internal tooling, automation frameworks, workflow enhancements, training, or sandboxed AI models - all with clearly defi ned strategic and commercial outcomes.

INVNT, the global brand storytelling agency, celebrates two years of ground-breaking growth, industry-defining projects, and impactful brand narratives. As a female-majority organisation, INVNT stands out in the industry for its leadership team, which is redefining how brands engage audiences worldwide. In the EMEA region, that vision comes to life under the leadership of Managing Director Claudia Stephenson, where innovation, inclusivity, and culture-led narrative creation drive impact across borders.

INVNT collaborates with global brands like Samsung, Formula E, PepsiCo, and Hitachi Vantara to create work that shapes culture, sparks conversation, and builds a lasting legacy. Brand storytelling becomes a catalyst for global impact through these partnerships. The EMEA team has successfully delivered both local and global projects, including immersive experiential programs at NVIDIA’s GTC for Hitachi, CES 2025 for Hitachi Digital, and the MotoGP Motul Solidarity Grand Prix. Another standout example of their work is the Galaxy Unpacked Experience, featuring K-pop band BTS, which took over central London for three weeks, showcasing Samsung's latest innovations and engaging thousands of attendees.

Building on its momentum, INVNT’s EMEA team has secured major new partnerships with brands such as Meta and ABB, as well as re-engaging with long-standing clients like Formula E and PepsiCo for upcoming high-profile projects. INVNT is gearing up to launch Formula E’s Fan Experience in Monaco this May, marking a bold new chapter in motorsport and fan engagement.

With a growing roster of ambitious challenger brands, the team is set to bring bold, high-impact experiences to life.

David Kolundzija, Head of Global Events at Hitachi Vantara, stated: “Collaborating with INVNT’s EMEA team has been nothing short of game-changing for our brand storytelling experiences. Their ability to fuse strategic thinking with bold, creative execution consistently elevates every project we collaborate on. INVNT isn't just an agency, they're an extension of our team, a true partner who understands our vision and brings it to life in ways that continue to inspire and deliver impact."

INVNT operates with a bold mission: to put a brand on the moon, an ethos that fuels collaborations like the launch of Mad Dog Jones’ digital art collection aboard the International Space Station. This ambitious vision drives the agency to collaborate with brands locally and globally aiming to make a significant cultural impact and create history.

"The future of brand storytelling lies not just in creativity, but in conscience, connection, and cultural relevance. At INVNT, we don’t just respond to the world - we shape it. Our growth reflects a belief that bold ideas, diverse leadership, and technology-led experiences can spark meaningful change. In a time when audiences crave authenticity and impact, we’re demonstrating that brands, guided by purpose and imagination, have the power to leave a legacy far beyond the moment." Claudia Stephenson, Managing Director EMEA at INVNT.

Global Expansion and Unprecedented Growth

Founded in the US in 2008 by CEO Kristina McCoobery and Chairman & Chief Growth Officer Scott Cullather, INVNT has expanded into APAC, EMEA, and South Asia. Over the years, the agency has become an integrated, international, and interdisciplinary powerhouse with 16 years of creative excellence. Today, INVNT operates with a global footprint, including 11 offices across seven countries.

Since its incorporation in 2012, INVNT's EMEA office has been a key driver of the agency's exponential growth. From 2022 to 2025, the region has seen remarkable expansion, including a 525% increase in 2022, a 33% surge in 2024, and a projected 66% leap in 2025, more than doubling its impact in just three years. This momentum reflects bold investments in talent, leadership, and resources.

Expanding Sector Expertise

As INVNT continues its global momentum, the EMEA region is playing a pivotal role in driving the agency’s evolution across capabilities and sectors, deepening its foothold across technology, banking, pharmaceuticals, motorsports, consumer goods, and entertainment. While significantly investing in event management - enhancing logistics, operations, and production to deliver best-in-class physical and virtual experiences.

Notable landmark work includes the aforementioned launch of Mad Dog Jones’ digital art collection demonstrating AI-driven initiatives for business consulting firms.

Additionally, INVNT has worked with leading technology and manufacturing companies such as Xero and ABB. The agency has also produced flagship events, including Oracle CloudWorld, the inaugural Oracle Health Summit, and employee engagement initiatives for FMCG brands such as PepsiCo’s Pepsi Lipton.

INVNT also partnered with Cheil Worldwide to deliver the globally streamed #PlayGalaxy Cup for Samsung, celebrating the Galaxy S24 Ultra’s Esports capabilities with over 1 million viewers, the most-watched stream of TwitchCon 2024.

To support this continued growth, the agency has expanded its expertise across Experiences, Innovation, Digital, and Higher Education, With recent wins such as the previously mentioned Formula E’s Fan Experience, EMEA at INVNT is delivering culture-shaping narratives tailored to each industry’s unique voice, vision, and future.

Empowering Female and Inclusive Leadership

As INVNT expands, it does so with a leadership team that is redefining industry norms. Globally, women comprise 53% of INVNT’s team, with 50% of regional and division leads, 54% of the global Creative team, and 71% of the Innovation division. INVNT champions female leadership at every level, demonstrating a commitment to inclusivity across the organisation.

Guided by Stephenson, a powerhouse in brand storytelling with over 25 years of experience delivering award-winning campaigns for global brands like SAP, Twitch, PepsiCo, and Audi, INVNT EMEA has seen explosive growth since 2020. A first-generation American who’s called London home since 2011, she excels at helping brands break into new markets with bold, results-driven impact.

Stephenson states: "Our growth isn’t accidental - it’s a direct result of embracing the power of diverse minds, radical creativity, and purpose-driven leadership. At INVNT, both globally and here in EMEA, we don’t just talk about inclusivity - we operationalise it. When you empower people from all walks of life to lead, create, and challenge the status quo, you don’t just tell better stories - you shape culture. That’s the future of brand storytelling.”

Impact Work

With Stephenson at the helm, the agency has long supported initiatives that use creativity to drive real-world impact. A key example is INVNT's multi-year partnership with Brixton Finishing School, an organisation dedicated to diversifying the creative industries and providing access for underrepresented talent in the EMEA region. This partnership continues to grow, with INVNT proudly sponsoring The Drum’s Burns Night dinner for the fourth consecutive year in 2025, raising £13,000 in support of Brixton Finishing School’s mission.

These collaborations highlight INVNT’s unwavering belief in the power of creativity, mentorship, and community to drive inclusivity and shape a better future.

Visit their website: https://invntemea.com/