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Delegate travel made easy; groundbreaking new partnership from event:decision and You.Smart.Thing.
12/06/24 Delegate travel made easy; groundbreaking new partnership from event:decision and You.Smart.Thing.

Event sustainability leaders ‘event:decision’ and travel demand management platform ‘You. Smart. Thing.’ are to deliver a brand new proprietary solution for the measurement of event sustainability that will support more efficient travel data collection and encourage delegates to travel by more sustainable modes of transport.

Traditionally one of the hardest factors to report, the partnership between event:decision and ‘You. Smart. Thing.’ focuses on the Meetings Incentives Conferences and Exhibitions (MICE) sector. For the first time it allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service.

Every Track report can now include sustainable door-to-door travel planning delivered via the ‘You. Smart. Thing.’ platform. The global system recommends personalised low-carbon journey options and records model choice, accounting for multimodal routes and providing a curated visitor experience that nudges people towards net-zero travel. Over 200 event brands use event:decision’s Track reporting service for a wide variety of events and will now be able to understand & mitigate their event travel impacts more effectively.

This new integration of services underlines both companies’ commitment to providing event organisers with formalised processes to plan, deliver, and track the environmental impact of events, helping the sector to make more sustainable planning decisions.

Matt Grey, Director at event:decision, adds: “Whilst we’re delighted to be recognised as market leaders in event impact measurement and mitigation, automatically adding the capabilities of ‘You. Smart. Thing.’ into Track reporting takes our service to a completely new level.

“Now organisers of events, conferences, congresses and exhibitions can both measure visitor travel impact and start to nudge visitors onto more sustainable modes of transport.”

Chris Thompson, CEO at You. Smart. Thing., comments: “Partnering with event:decision is an important way for us to extend our commitment and reach into the corporate and agency-led market. We know that our large event and public sector clients already benefit hugely from our sustainable travel planning platform. We’re delighted to be able to bring this unique new product to the MICE market alongside event:decision.

  • 11/06/24 Lime Venue Portfolio Partners Across The Meetings Show

    Lime Venue Portfolio will arrive at this year’s edition of The Meetings Show with a series of partnerships that will support initiatives including a focus on Neurodiversity, as well as hospitality, learning opportunities, insight, and networking across the show week.

    The main theme for the brand’s presence this year will once again underline its aim of 'Betterment’, bringing new intelligence to existing trends within the meetings and events industry, whether it be sustainability through food, event legacy and impact, and now, accessibility and Neurodiversity.

    Lime Venue Portfolio have been working alongside Stress Matters to offer information, advice, and discussion forums on the subject. On day two The Meeting Show, the brands will host a roundtable, alongside Brighter, the specialist meetings, events and venue find division of Clarity Business Travel, and some of the agency’s key clients, to discuss openly experience and insight into the subject.

    In the meantime, the portfolio will also be spreading its customary cheer. Firstly, though its support of the official Hosted Buyer Opening event on the Tuesday night before the show opens. The group’s newest addition, Riverside East, will host the networking event as part of its launch programme. The venue, based in the heart of the Queen Elizabeth Park, adjacent to the London Stadium and the ArcelorMittal Orbital Slide, will showcase its many eco-friendly practices and its role as part of the legacy of the London 2012 Olympics.

    Later in the week Lime Venue Portfolio will once again join forces with both ExCeL London and The Delegate Wranglers as the three brands provide networking and drinks for buyers, at 4pm on day one of the show.

    “We’re always keen to bring something useful and interesting to The Meetings Show, and to offer as much value as possible to both our existing and new customers,” comments Jo Austin, Sales Director, Lime Venue Portfolio. “We always say, ‘pick your partners wisely’ and we’ve absolutely done this with Stress Matters, Brighter, Clarity, Riverside East, ExCeL London, The Delegate Wranglers … and of course The Meetings Show.”

    “Specifically on Neurodiversity, we’re delighted to play a small role in bringing more people together around this important subject,” continues Jo. “There is so much good work going on out there, and we’re only just starting our own journey here. We want to support more conversations and more knowledge sharing. That’s what these events are really all about and we’re looking forward to seeing everyone in what is, a really positive time for the industry.”

  • 07/06/24 World first reusable zero waste exhibition stand made from event waste carpet to be unveiled at The Meetings Show

    A world first zero waste, reusable exhibition stand made from event waste carpet will make its global debut at The Meetings Show when it returns later this month.

    Thanks to a collaboration between creator Paradigm and partners isla, The Bulb, Informa and The Meetings Show, a prototype of the innovative reusable zero waste stand will be revealed to the world’s meetings and events community when the show takes place 19-20 June at ExCeL London.

    The walls and floor of the truly circular and sustainable stand are built out of Reform, a ‘game-changing’ recycled plastic tile made from old exhibition carpet, with the flooring made using post-consumer ocean plastic fabricated using renewable electricity in the UK. The substructure of the stand is built out of repurposed metal from disused shell scheme, meaning the structure of the stand is made from 100% post-consumer materials.

    Further consideration has been taken to ensure no toxic impacts from paints and glues, and there is no miscellaneous waste from screws and nails, as Reform tiles simply click together by hand, and can be rolled up like carpet at the end of a show, ready to be reused. Additionally, thanks to their durability and robustness, no protective single-use plastic pallet wrap is required to protect the stand during transit.

    As part of the end of life-management, the tiles are reformed in-house by Paradigm’s granulator, ensuring a closed-loop recycling system.

    Creator Lee Cooper of Paradigm designed the curved stand, which can be found situated at A41 in hall S2, to represent the circular economy. He said: “Traditionally there’s been a stigma that sustainable stands are compromised by their design and quality, particularly for smaller stands and shell-scheme. Until recently, the options have been largely limited to recycled cardboard and using unfinished ply and pallets for furniture, which is a very specific aesthetic. However, with Paradigm’s approach, this is no longer the case. We’re using end-of-life event materials to offer an alternative solution with circularity at the core – and it looks amazing.”

    Beyond its sustainability credentials, the new stand is also efficiently designed to ensure that all exhibitors have lockable storage, while effective cable-management is designed to provide flexibility and accessible power arrangements for exhibitors. The structure is so simple it can be rigged and de-rigged in just two hours. Similarly, because the stands are lightweight and pack down to a small size, transport, installation and storage costs are cheaper.

    Anna Abdelnoor, isla’s founder and CEO, said: “This is an exciting innovation for the events industry, showcasing the power of experimentation and creativity when developing approaches to reducing waste, carbon and impact on the planet. We love that the stand was designed with a circularity first mindset and centres around diverting materials from waste and finding new ways to keep them alive and within events. We’re proud to be able to support innovation and creativity within the event sector and we hope this stand inspires others to keep creating and experimenting, to ensure industry dialogue remains forward-looking and to help bring solutions into our fantastic industry”.

    The Bulb’s CEO and founder Selina Donald agrees. She said: “Developing and using sustainable alternatives should become the norm for anyone involved in the exhibition and events world. Exhibitions need to evolve, and Paradigm’s innovative solution is proof that sustainability and creativity can go hand in hand and, most importantly, can be People and Planet focused.”

    As one of a dozen organisers developing and piloting the Better Stands framework, an initiative that celebrates exhibitors who choose reusable, sustainable stands, Ben Wielgus, Informa’s head of sustainability, highlights the potential for new solutions in the industry.

    He said: “This fully circular booth, in both form and manufacturing, is a really exciting addition to the choices that exhibitors have. It’s a great example of innovation in the reusable stands space and testament to the idea that there’s tonnes of commercial opportunity for stand builders when it comes to reusable solutions whilst giving a great platform for exhibitors to promote their brand on a turnkey solution”

    Jack Marczewski, portfolio event director, Northstar Meetings Group, said: “We’re delighted to be working with the partners to provide a platform as well as complimentary stand space to showcase Paradigm’s innovative stand. As part of our ongoing commitment to reach Net Zero by 2050 we’re keen to facilitate and champion positive change among our supply chain and exhibitors, while we also continue benchmarking and measuring to implement short and long-term targets to improve our sustainability performance.”

    There are various ways to register to attend The Meetings Show 2024, which will be co-located with Business Travel Show Europe and TravelTech Show. To find out more about the buyer, hosted buyer and visitor registrations options, visit:

  • 05/06/24 Sustainability Simplified Announce New Client Wins

    Sustainability Simplified has announced a new raft of client wins, following on from the consultancy’s successful launch in January. The business is now working with Set Creative, Spiro, Ecoform, and Good Festival.

    The agency has also expanded its work with Westfield Rise, as well as successfully setting up an in-house team within Nteractive. The new client wins underline the broad spectrum of work being delivered across the industry, and throughout the events and media supply chain. Sustainability Simplified continues to focus on simplifying workflows and messaging whilst being able to perform complex carbon audits, enabling clients to set realistic targets and plan for the future.

    Consultant Poppy Stephenson, commented: “Working directly with clients, we are able to create bespoke solutions to enable them to put the more general guidance into practice, in a way that works for them and their business. It’s so great seeing real changes being put into action.”

    Sustainability Simplified has already delivered workshops for global experiential agency Set Creative, resulting in a new Sustainability Policy and a playbook of practical measures for the business’s teams across all the areas of events they specialise in. Meanwhile, the work for Spiro consists of creating a carbon emissions baseline for the 1,000+ person global agency and helping them set Science Based targets as part of their Net-Zero commitments.

    Set Creative Operations Director Catherine Smee, added: “We’ve worked hard to prioritise sustainability for many years and had a lot of good practices already but were struggling to have a defined policy and set of actions all our staff and freelancers could follow easily. Ben and Poppy were great to work with and created the bespoke tools we needed!”.

    Alongside measuring the impact of Westfield’s flagship events, the Good Festival, Sustainability Simplified continue working with Westfield Rise to create a roadmap to halving the emissions from their OOH advertising, exploring solutions directly with their printers and specialist recyclers to work together to overcome these challenging aspects of the industry.

    Ecoform, an offshoot of Formation Global, specialise in sustainable modular exhibition stands. Here the consultancy have supported them to help position the business as the leading provider of sustainable stands through best practices, measured impacts, accreditations and communication that highlights the product through honest and genuine means.

    Max Southall, Co-Founder of Ecoform, added: “Our ambition is to be the most sustainable supplier possible. It was important to get the right advice from the start, and we’ve found Sustainability Simplified’s guidance to be straight to the point and easy to implement. Being able to measure the impact of our exhibition stand builds for our clients, and have all the right processes in place to gain the accreditations we’re aiming for will really help us stand out in this field.”

    Co-founder Ben Quarrell “We are so pleased to be working with so many events businesses keen to really make a difference in reducing their impact and are looking forward to helping many more throughout the year. I encourage any companies thinking about starting this journey, or taking the next steps, to get in touch”