26th June 2019, UK: Red Bull Racing has today unveiled its ultra-modern, luxurious and vibrant new event space, MK-7, to the meeting and events industry. The stylish new venue centres around a breath-taking auditorium that houses the team’s collection of race cars dating back to 2005, one of which is on show at today’s The Meetings Show, Olympia as part of the venue’s launch.
MK-7 forms part of Red Bull Racing’s Milton Keynes factory headquarters. The launch is a bold move for the team, offering guests unique access into its racing world and the opportunity to immerse themselves in the engineering prowess, winning innovation, premium hospitality and glamour of Formula One.
Named in tribute to its Buckinghamshire home, MK-7 offers a unique setting for brand activations, receptions, dinners, conferences and intimate meetings. Complementing the central event space is a stylish boardroom and 40-capacity mezzanine area, all decorated with details of the team’s history. While the space can be configured to suit clients’ requirements, it can be hired exclusively for up to 450 guests for a reception, with the boardroom sized to seat 22.
Red Bull Racing is well-established in the field of hospitality, entertaining the world’s most discerning guests at all 21 races of the F1 calendar. The launch of its new space marks the team’s increasing commitment to the meetings and events sector and allows clients unprecedented access to the world of Red Bull Racing.
The team’s Head of Corporate Events and Hospitality, Nick Kenton, commented: “At Red Bull Racing, we do everything to the very highest specification and we wanted to make this new space a real star of the meetings and events world. The team has spent many years building a solid reputation for outstanding global hospitality, and we can now offer the same excellence in meetings and events from our very own headquarters.”
“We have surrounded ourselves with the best suppliers and partners to ensure that all our guests enjoy a first-class F1 experience and can align their event with one of the world’s top sporting teams,” he added.
MK-7 officially launched at The Meetings Show today and is open for meeting and events buyers looking for a new and contemporary venue, aligned to a super-brand and a global sport.