Plan the Best Corporate Event in Jasper! All Top Venues, Lowest Rates

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Industry News 25/07/25

Strata delivers groundbreaking ‘Powered by Nature’ installation for Peugeot at Saatchi Gallery

Peugeot presents Powered By Nature, an experience where nature and innovation come together. Drawing on Peugeot’s pioneering project of the same name, the world’s first photoshoot powered entirely by plants, soil, and water, this installation invites visitors to see the natural world through the eyes of bees.Strata is proud to have conceptualised and delivered Powered by Nature: Allure Through a Bee’s Eyes at London’s Saatchi Gallery. This striking installation challenges visitors to see the world differently and reimagines how brand experience can connect innovation, sustainability and creativity.Commissioned as part of Peugeot’s brand repositioning as a forward-thinking technology brand, the installation offers a bee’s-eye view of the natural world. Developed and installed by Strata, the experience blends science, art and biophilia in a journey that moves from human sight to ultraviolet vision, revealing the hidden signals bees use to navigate and survive.At the heart of the experience is a bespoke dome installation, enhanced with UV-reactive planting, immersive soundscapes and a biophilic wall. These elements combine to evoke a rich sensory world alive with unseen patterns and pulsing energy. Also featured is imagery from the original Powered by Nature photoshoot by specialist photographer George Williams, which inspired the experience. Powered by 30 microbial fuel cells developed by Nova Innova, the shoot drew electricity from plants, water, soil and organic waste. A living light module captured energy from photosynthesising plants, storing it in rechargeable batteries.Strata’s creative and production teams worked closely with Nova and photographer George Williams to bring this vision to life, drawing power from living plants, water and soil to illuminate the shoot. The installation was carefully adapted for the indoor gallery setting, maintaining a focus on sustainable design throughout.Also featured is work by contemporary artist Boo Saville, whose practice explores transformation and the natural cycles that connect all living systems.“At the heart of the Peugeot brand is the concept of Allure. The partnership with the Saatchi Gallery and their Flowers season gave us the perfect opportunity to create an experience that shows the power of Allure within nature,” said Matt Cole, Executive Creative Director at Strata. “By shifting the perspective to a bee’s-eye view, we were able to tell a story about the natural world, technology and perception that feels both unexpected and completely in tune with Peugeot’s values.”Zoe Peacock, Head of Brand Communications and Experience at Peugeot UK, said: “Powered by Nature is a first for Peugeot and a clear example of what strong collaboration can achieve. Strata understood our vision from the beginning, with the need to bring our Powered by Nature photo shoot of the E-5008 to life in a wider exhibition focused around sustainability and innovation. Strata delivered the exhibition in a creatively ambitious way, producing an immersive experience which is true to our values. It supports our position as a forward-thinking technology brand and captures the spirit of innovation that sits at the heart of Peugeot.”

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Industry News 16/07/25

Arena Racing Company Appoints Hannah Chree as Executive Director of Bath Racecourse

Arena Racing Company (ARC) is pleased to announce the appointment of Hannah Chree as Executive Director of Bath Racecourse, one of the group’s 16 racecourses across the UK.Hannah joined ARC in 2018 in a Human Resources role and has since built a strong operational track record within the organisation. Most recently, she served as Deputy General Manager at Royal Windsor Racecourse, where she played a key role in delivering both racing and non-racing events.In her new role at Bath, Hannah will oversee all aspects of racecourse operations and commercial events, with a focus on driving the racecourse’s growing reputation as a year-round destination for racing and events in the South West. Hannah’s focus will be growing attendance for racedays alongside driving the event prospect at Bath Racecourse and making it a chosen event destination. Bath Racecourse forms part of ARC’s wider strategic vision to champion racecourses as flexible, outdoor venues, ideal for a diverse range of public and private meetings and events. ARC’s portfolio includes some of the UK’s most iconic and versatile locations, including Doncaster, Newcastle, Royal Windsor, and Chepstow.From large-scale meetings and conferences, concerts, drone shows, and sports events to brand activations and food festivals, ARC venues offer expansive and adaptable outdoor spaces — including centre courses, paddocks, weighing rooms, woodland areas, hardstanding zones, and marquee sites — underpinned by first-class infrastructure and hospitality.Bath Racecourse will continue to play a central role in this strategy, with Hannah leading local delivery and engagement across both racing and non-racing activity, supported by ARC’s dedicated meetings and events division, YourVenue.Phil Bell, Regional Executive Director, commented: "We are delighted to welcome Hannah to her new role at Bath. She brings energy, experience, and a deep understanding of how to run successful racecourses both on racedays and across wider event activity. Her time at Royal Windsor Racecourse proved her ability to build strong teams and deliver fantastic customer experiences. We’re excited to see Bath Racecourse continue to thrive under her leadership."Hannah Chree, Executive Director at Bath Racecourse, added:"It’s a real privilege to take on this role at one of the UK’s most historic and picturesque racecourses. I’m excited to work with the team to further enhance our racedays, while also continuing to grow Bath as a destination for brilliant events all year round. ARC’s ambition to showcase racecourses as versatile venues is something I’m passionate about, and Bath has all the ingredients to deliver on that vision."